top of page

Measurable Success: 
Metrics and Portfolio Highlights

With a skillset centered around optimizing user experiences and driving conversions, I excel in implementing intuitive design elements that elevate the overall user experience.


By utilizing a data-driven approach and a position based attribution model, I make informed decisions and meticulously measure the effectiveness of optimizations, ensuring tangible results and increase in ROI.


My expertise lies in contributing to business success through the delivery of measurable improvements and increased conversions.


With a focus on user-centric design and a passion for driving results, I am committed to helping businesses thrive in the digital landscape.

Form Completion Rate

Within a short span of under 60 days, successfully increased form completion rate by an impressive 1.4%. Leveraging a data-driven approach, implemented meticulous analysis and targeted optimizations to enhance the user experience and streamline processes.

  • Identified pain points

  • Redesigned form layouts

  • Introduced intuitive design elements to create a seamless interaction environment.

Online Shopping from Home

Email Open + Click Rate

By implementing strategic techniques such as personalized subject lines, compelling content, and effective CTA, I have successfully elevated email campaigns via open rates ( +8% ) and encouraged higher click-through rates (+2% ).


Through rigorous A/B testing and data analysis, I have gained valuable insights into user behavior and preferences, enabling me to refine email marketing strategies for maximum impact.

Image by Solen Feyissa

Google Rank + SEO

Through meticulous data analysis and continuous monitoring, I have honed my skills in identifying areas for improvement and implementing targeted SEO tactics to drive sustainable growth.

  • Increased overall website visits by +75% yr/yr

  • Increased average time spent on page by 40s.

Image by Stephen Phillips -

Social Media Growth

Through a crafted strategy encompassing captivating content creation, in-depth audience analysis, and data-driven insights, I have consistently delivered exceptional results in social media growth.

By staying ahead of trends, optimizing posting schedules, and fostering genuine community engagement, I have been able to increase engagement and follower accounts up to 182% in a 12-month period.

Image by Sara Kurfeß

User Experience Design

From conducting in-depth user research and crafting wireframes to designing interactive prototypes and conducting usability testing, I'm well-equipped to transform complex problems into intuitive, engaging, and visually appealing experiences.


With a keen eye for detail, a deep understanding of user behavior, and a commitment to staying updated with industry best practices, I consistently deliver UX designs that drive user satisfaction and business success.

Travel Apps

My Work

In addition to my expertise in optimizing user experiences and driving conversions, I possess a strong command of graphic design for both print and digital media. With a keen eye for aesthetics and a deep understanding of visual communication, I excel in creating captivating designs that leave a lasting impression. Whether it's designing eye-catching banners, engaging social media graphics, or visually stunning print materials, I bring a blend of creativity and technical proficiency to every project.


I am well-versed in industry-standard design software and possess a comprehensive understanding of color theory, typography, and composition.


From concept ideation to final execution, I ensure that every design aligns with the brand's identity and effectively communicates its message.


With my graphic design skills, I am equipped to help businesses create visually compelling assets that resonate with their target audience across various mediums.

recent work
bottom of page