Resume
Experience
2021 - Present
Marketing Manager
​
REALTOR®
Premier Listings
-
Implemented marketing strategies, including organizing local and virtual events and leveraging community networks, resulting in a 12% average increase in website traffic and social media following, achieved through partnerships with industry experts and creative outreach.
-
Worked with sales leaders to align marketing and sales strategies for increased efficiency in completing quarterly company goals.
-
Achieved increased efficiency of marketing campaigns by utilizing data analysis and market trends, employing position-based attribution to qualify high-performing touchpoints, resulting in a target recruiting goal of 15+ agents per month and an increase of revenue by 68% yr/yr.
-
Coordinate, launch and analyze all marketing campaigns, including, but not limited to email marketing, blog, social media, and digital/print marketing.
-
Organize and execute quarterly volunteer/community events.
-
Assist with onboarding administration and protocols, including account creation and setup, and providing technical and procedural support.
-
Managed both internal and external websites, effectively driving a 10% increase in traffic to the homepage and a remarkable 38% boost in application form fills.
-
Successfully enhanced overall website visits (+75% yr/yr) and extended the average time spent on the site by 40 seconds, contributing to improved engagement and user experience.
Delray Beach, FL
2020-2021
Marketing & Operations Assistant
​
REALTOR®
-
Created and maintained all digital and print marketing materials such as brochures, handouts, and social media content.
-
Worked closely with marketing manager to schedule and coordinate digital content.
-
Daily office administration duties.
Premier Listings
Delray Beach, FL
2020-2021
Marketing Assistant
Business Development Manager
Vanbert Designs
Delray Beach, FL
-
Created and maintained all digital and print marketing materials such as brochures, handouts, and social media content.
-
Worked closely with floor manager and operations manager to schedule and coordinate filming for digital content.
-
Daily office administration duties.
-
3D model design on SketchUp, CAD, Lightbox, etc.
-
Social media and content management.
-
E-commerce product management.
-
Local & global outreach to increase brand affinity by an average of 14% per month.
Professional skillset
Fast Learner + Tech Savvy
Strategic Planning and Design
Teamwork & Collaboration
Data Organization and Analysis
User experience (UX) design and usability testing
Excellent communication and presentation skills.
Highly organized and attention to detail.
​
Result-oriented and goal-driven mindset.
2+ YEARS IN MARKETING MANAGEMENT
5+ YEARS IN FOOD SERVICE INDUSTRY
5+ YEARS IN EARLY CHILDHOOD EDUCATION
13+ YEARS CUSTOMER SERVICE EXPERIENCE
​
Proficient in current marketing tools and software:
-
Adobe Creative Suite
-
MailChimp
-
Follow Up Boss
-
Canva
-
Google Workspace/G Suite
-
Google Analytics 4
-
Monday.com
-
Figma
Fast learner and a serial Udemy course taker!
Languages
English (native)
Spanish (not fluent)
Education
2016 - 2018
Florida Atlantic University
- Major in Psychology
- Certificate in Geographic Information Systems
Bachelor of Science
Boca Raton, FL
2012 - 2014
Valencia College
Associates in Arts
Major in Psychology and Biological Sciences
Orlando, FL
Always Learning.
![Dezirae Fernandez Marketing Manager.png](https://static.wixstatic.com/media/bba782_e0150cd11d604f20a56a576b0513e844~mv2.png/v1/fill/w_974,h_436,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Dezirae%20Fernandez%20%20Marketing%20Manager.png)
![Screenshot 2023-07-17 at 8.22.11 AM.png](https://static.wixstatic.com/media/bba782_141627dc0c1b4c429c68d56dcc4ff2c6~mv2.png/v1/fill/w_395,h_304,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/Screenshot%202023-07-17%20at%208_22_11%20AM.png)